// 03 · Our storyThree childhood friendsIn the game since 2011

Ourstory

Three childhood friends, three football lovers. Since 2011, more than fifteen years in the game. Three different personalities, one shared drive: to bring the highest level of excellence to everything we do, every single day.

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// Where it all began

Before guiding players, we were players. Football took us places and brought us wonderful people. That passion became our profession.

// Three friends, three perspectives

A blend
that fits together

An alliance is a blend: three roles, three perspectives, on an equal footing. Each one adds his own piece to the whole, and together they cover everything a player needs.

Djamel Yassaad

Co-founder and President · FIFA-licensed agent

Played for US Créteil-Lusitanos, and had the chance to sign for AJ Auxerre.

His perspective: agency strategy and negotiation. He sees the long game, and he fights for every line of a contract.

See his FIFA licence →

Mehdi Benboudaoud

Co-founder · FIFA-licensed agent

Played for Paris FC, with trials at PSV Eindhoven and interest from Manchester City.

His perspective: relationships with clubs, in France and abroad. He knows what clubs need before the window opens.

See his FIFA licence →

Mehdi Kechkeche

Co-founder · Scout · Mental preparation

Played for Paris FC and Orléans, with a spell in Scotland.

His perspective: a scout's eye and a player's mind. He spots the talent, and he prepares it to shine.

Discover his method →

Spin the galaxy: three partners, no order, one alliance.

// More than fifteen years in the game

Credibility
is earned

Since 2011, we have been out on the ground. We earned our credibility through the quality of our work, and that takes the time it takes: professional exchanges, relationships that always stay positive, promises kept.

Every relationship has a beginning and an end, with a player as with a club. We always keep the best of it. We are grateful for every experience we have lived: each one helped us grow, and each one brought value to our players, our coaches and the clubs we have worked with.

  1. 2011Three childhood friends found Alliance Soccer Consulting in Paris.
  2. 15 yearsOn the ground: matches watched, clubs met, in France and around the world.
  3. TodayTwo FIFA-licensed agents, a team of scouts, players in nine countries.

// Careers on the rise

Every step,
one level higher

Every one of our relationships has brought value to the players: hard work, day in, day out, and a network that opens the right doors. Four careers tell the story.

  1. Tolu Arokodare

    Amiens · Ligue 2Belgian top flightPremier League

    Tolu placed his trust in us. He always listened to the offers we brought him and the advice we gave him, at every turning point of his career: from Amiens in Ligue 2 to the Belgian top flight, then all the way to the Premier League. In our own way, we played a part in each of these steps.

  2. Duckens Nazon

    Ligue 2Club after club, step by stepThe peak of his career

    We began working together when he was playing in Ligue 2. We stood by him all the way to the peak of his career, through every club and every step he climbed. A real success story, on the pitch and financially.

  3. Jérémy Petris

    BulgariaBelgiumChampionship

    We met him in Bulgaria. We stood by him all the way to Belgium, then to the Championship, England's second tier.

  4. Teddy Chevalier

    FranceA very good club in Turkey

    We took him to a very good Turkish club, where he found his place, both on the pitch and financially.

// Working in partnership

When a career calls for it, we work hand in hand with other licensed agents. A partnership is a strength: it gives the player added value.

Building a partnership means putting more network, more resources and more expertise to work for a player. It takes real work from the agent, and we do it with the same transparency and the same best-efforts commitment as everything else.

// They placed their trust in us

Every relationship
helped us grow

Players and coaches who went on to become big names. We look back on each of these relationships with pride: every one of them taught us something, about the profession, about clubs and about ourselves. Scratch the crest to find them.

See the players we support today

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